Currently when we talk about marketing a product, the packaging has a primary role and not only must be functional, but it must also be visually appealing to the consumer and generate a desire for purchase. In addition to being sustainable and even patentable.
For 2020 it is expected that designers strive to the maximum to both the aesthetics and functionality go hand in hand. Therefore, many colors, illustrations, shapes and other elements conducive to the creation of packaging unique and unusual will be implemented.
Therefore, it is recommended to take into account some trends that will make the packaging stand out and differ from the rest.
1. The packaging tells a story
The packaging must communicate not only what the product is about, it can also tell about the brand and its history, all in order to arouse emotions in consumers and above all, capture their attention. This can boost the construction of successful brands, ensuring that everyone who comes into contact with the product has a reason to believe in it and generate a deeper bond with their ideal customers.
2. Metamorphosis
This trend is to provide consumers with not only a visual appeal, but also a unique and memorable experience by creating an illustration like an animal, a landscape or object that transforms into something else and generates interest in seeing the full image, becoming a work of art.
3. Retro-futurism
By combining the retro and futuristic design, nostalgic feelings and anticipation of the consumer are generated. A unique, unexpected and fashionable result is created by mixing resources such as neon colors, flame gradients and retro design touches (they can be minimalist logos and retro typefaces).
4. Color spots and blurry images
To capture the attention of consumers and keep them on top of the brand, this trend can be used and make the packaging unique, generates recall and is out of the ordinary. It consists of awakening the curiosity of the clients when trying to decipher an unfocused or little visible image.
5. Maximalism and detail
In this trend, minimalism has no place and gives its space to images and illustrations in great detail. Taking into account the tastes and preferences of consumers looking for a feeling of luxury, richness and extravagance in the products. Palettes of richer and deeper colors, more prominent use of the pattern, designs full of details and graphics that mark the quality are chosen of the product.
It is also convenient return and take inspiration from several trends that have already been implemented by designers such as:
Now that we have entered into the trends that will dominate this year 2020, we must adopt, implement, and continue to follow the next trends to take our packaging to the next level.
In the actual market, the presentation of a product is indispensable. If you are interested in your company entering the digital world or improve its packaging, contact us at (503) 21328888, [email protected] or enter www.pepper-design.net and send us a message.
Some years ago, when I was studying my career as an Environmental Designer, I was struck by why business owners, called retail stores, were not interested in having a nice place with a strategic space ...
Our modern World is completely saturated by products and services, each one bombarding the consumer with different messages. To stand out among competitors is a great achievement, and to hit the consumer at the bullseye is a great challenge. To accomplish this, we have to aim with great precision and target to hit in the perfect spot with our messages. That aim is given by the brand positioning strategy.
We are already in 2020 and as every year, we must investigate and be aware of the marketing trends that are in force and will be used more frequently to be as prepared as possible for any adversity.
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