Currently when we talk about marketing a product, the packaging has a primary role and not only must be functional, but it must also be visually appealing to the consumer and generate a desire for purchase. In addition to being sustainable and even patentable.
For 2020 it is expected that designers strive to the maximum to both the aesthetics and functionality go hand in hand. Therefore, many colors, illustrations, shapes and other elements conducive to the creation of packaging unique and unusual will be implemented.
Therefore, it is recommended to take into account some trends that will make the packaging stand out and differ from the rest.
1. The packaging tells a story
The packaging must communicate not only what the product is about, it can also tell about the brand and its history, all in order to arouse emotions in consumers and above all, capture their attention. This can boost the construction of successful brands, ensuring that everyone who comes into contact with the product has a reason to believe in it and generate a deeper bond with their ideal customers.
2. Metamorphosis
This trend is to provide consumers with not only a visual appeal, but also a unique and memorable experience by creating an illustration like an animal, a landscape or object that transforms into something else and generates interest in seeing the full image, becoming a work of art.
3. Retro-futurism
By combining the retro and futuristic design, nostalgic feelings and anticipation of the consumer are generated. A unique, unexpected and fashionable result is created by mixing resources such as neon colors, flame gradients and retro design touches (they can be minimalist logos and retro typefaces).
4. Color spots and blurry images
To capture the attention of consumers and keep them on top of the brand, this trend can be used and make the packaging unique, generates recall and is out of the ordinary. It consists of awakening the curiosity of the clients when trying to decipher an unfocused or little visible image.
5. Maximalism and detail
In this trend, minimalism has no place and gives its space to images and illustrations in great detail. Taking into account the tastes and preferences of consumers looking for a feeling of luxury, richness and extravagance in the products. Palettes of richer and deeper colors, more prominent use of the pattern, designs full of details and graphics that mark the quality are chosen of the product.
It is also convenient return and take inspiration from several trends that have already been implemented by designers such as:
Now that we have entered into the trends that will dominate this year 2020, we must adopt, implement, and continue to follow the next trends to take our packaging to the next level.
In the actual market, the presentation of a product is indispensable. If you are interested in your company entering the digital world or improve its packaging, contact us at (503) 21328888, [email protected] or enter www.pepper-design.net and send us a message.
Today we live with uncertainty, anguish, fear, but in the end, there is something we all have and that is, hope. Hope, that surely something better will come. Hope that if I am an entrepreneur that grows in the midst of a crisis; and I am selling, I will do well! Hope for work, hope for economic growth, hope that everything will end, etc.
Throughout the 12 years that I have been an entrepreneur as Co-Founder of Pepper Design & Branding, I have come to understand that the governmental and financial entities with which I have had the pleasure of working always give a greater percentage of support when a Company is led by a woman.
Over time there have been many changes in making brands more attractive to their consumers. Previously, brands did not care about the customers or sympathize with them, their objective was only to sell. Then they realized that in order to sell more they had to be a little friendlier and made some adjustments to be more attractive and reach new targets.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
