Guide to a successful marketing campaign
Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.
Every innovation, comes from a necessity! That is why my first tip is:
1. Identify what people who you want to sell to need. There are people who rush to sell products in a sector that do not know, which usually tends to lead to the utter failure. To avoid this, you must first study the industry in which we want to penetrate. This will give greater security and help sales.
2. Product. When we formulate the product, we must take into account that the current market is extremely demanding tastes, quality of raw materials, which give us a clear distinction of who we are, so that the impact of taste and diferentiation is achieved by the mere try.
3. The name and brand. It is important to note a good name, specifically to be creative, short and easy to pronounce. Another essential point is the logo, it should reflect the personality we want to have and characteristics that are going to be the attributes of the brand. For this, we have to make a good selection of elements to achieve everything we need to express our target.
4. Packaging. Many people do not take importance to this element, they think that just having a good product is enough! And it is not! It must be distinguished because the competition is strong and we have to find a design that is fresh, yell at the pointsale and stand out from all products. To differentiate and generate a single view that describe our benefits, the value proposition must be reflected and this together will be a winning product.
In the market we will find 3 types of products:
1. Some companies have a good product but does not give importance to their image, packaging or design. They have their market but only that "dared" to try.
2. Those who have products is of poor quality, those who bad taste, but its packaging is excellent. They have their market and also will have many new customers but only try it once, and then we do not buy it.
3. A good product with an excellent image or packaging is a winner! Who sees it, buy it, tries it, likes and makes their favorite product because it meets all their needs.
If you want to know more about how to make your product sell itself and differs from the rest, visit www.pepper-design.net or make your appointment at (503) 21328888.
