Over time there have been many changes in making brands more attractive to their consumers. Previously, brands did not care about the customers or sympathize with them, their objective was only to sell. Then they realized that in order to sell more they had to be a little friendlier and made some adjustments to be more attractive and reach new targets.
However, today it is not enough to sympathize with customers or to be attractive, now we have to humanize brands. This means that the brand needs to give the impression of being a real person in order to captivate potential customers so they can connect and engage with it, generating a relationship of trust.
I share with you 5 tips for starting to humanize your brand:
Our goal as Pepper Design & Branding is that all the brands that we create and strengthen, have these and other elements that humanize the brand in order to achieve engagement with customers and thus increase sales. If you want to know more elements to be able to humanize your brand, visit www.pepper-design.net or write to us at [email protected]. You can also communicate with us through our social networks.
Currently when we talk about marketing a product, the packaging has a primary role and not only must be functional, but it must also be visually appealing to the consumer and generate a desire for purchase. In addition to being sustainable and even patentable.
Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.
The best ideas always emerge in times of crisis, whether economic, global or even personal crises due to job loss, etc. However, not all projects are successful, according to Entrepreneur magazine, approximately 75% of startups that are created each year do not reach 2 years of life, of the remaining 25% only a small percentage manage to reach the fifth year.
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