A few months ago we celebrated our twelfth anniversary of foundation, so we want you to know a little more about the journey we have had spicing up brands.
It all started as a result of the world economic crisis between 2007 and 2009, a situation that caused job losses and particularly generated a greater impact on our country. So, on August 12, 2008, Pepper Design was born with the objective of offering companies a more economical option but with great graphic quality within the reach of small and medium businesses.
The name came up in a creative session in which the color red of pepper influenced to choose it, because it is the color used by big and strong worldwide brands. The word pepper can have many meanings, for us it is the spice that gives a different flavor to everything it touches, that's what we do, we spice up brands.
And so we grew gradually to have accounts like Nestle, Colgate, LiveSmart, etc. We have also done regional projects such as the Rebranding of Almacenes Tropigas, regional law firms such as Sáenz y Asociados, Grupo Roble, Bolívar, among others.
Just one year after our foundation, we were awarded two scholarships to receive training in the creation of packaging design at El Zamorano University in Honduras. In 2010, Pepper Design & Branding was the top winner of two "Arroba de oro" awards for the design and programming of our website.
In 2017 we were selected between than 300 mo companies by the American Embassy's "BPeace" program ,https://www.bpeace.org/ in which we received several trainings in different areas and thanks to that we made drastic changes in the business model and focused more on branding. In 2018 we became a fully specialized branding agency, advised by several experts from global companies, including the creator of CNN en Español's business model, who was also our mentor.
In 2019 we were a success story for the Wise and Expert program, https://sabiosyexpertos.org/2019/11/01/pepper-design-cambio-modelo-negocios due to the creation of a strategic plan to communicate locally the new concept that was being implemented.
As branding experts, during these first 12 years, we have created more than 1,200 brands, refreshed more than 600, from small to large companies, both national and international. For that reason we thank all the people who at some point were part of our team and made it what we are now, but above all we thank the people who work here now, with great passion for branding.
We are Pepper Design & Branding and we know Brands!
If you want to spice up your brand visit www.pepper-design.net or write to our social networks.
This article is based on our experience with the different projects we have had throughout the 13 years experience of Pepper Design & Branding. Before I start, I want to emphasize that branding is a very wide concept of which rebranding is also a part, as it is often confused. With this in mind, we share with you the 5 Branding No's you should avoid for your brand.
Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.
Our modern World is completely saturated by products and services, each one bombarding the consumer with different messages. To stand out among competitors is a great achievement, and to hit the consumer at the bullseye is a great challenge. To accomplish this, we have to aim with great precision and target to hit in the perfect spot with our messages. That aim is given by the brand positioning strategy.
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