Some years ago, when I was studying my career as an Environmental Designer, I was struck by why business owners, called retail stores, were not interested in having a nice place with a strategic space distribution, with attractive colors that made the consumer felt "comfortable", they always said phrases like "I have no budget" "I did not reach for the store" "The most important thing is to sell my product" "The more I have in the store the more I sell", etc.
In our Branding Agency, where we create brand concepts, we know that in 2019 the consumer is the most important and we must consent to our business. We want our brand to live in a special way, to live a UNIQUE experience, that your five senses are focused on our brand and leave a mark so penetrating that, in addition to buying, consumers come back and recommend us.
As designers, day to day is a challenge; We live in a competitive world and we must always look for the brands we design to stand out and for the customer to perceive a clear differentiation of their entire space, to live an experience with the brand.
The importance in what we make our customer feel when living our brand is clear, but within the process of developing a brand concept, there is a doubt. What is the use of Branding in Interior Design?
Some important points that benefit your brand:
⦁ Helps to position your brand concept.
⦁ Graphic Design in Interiors communicate the essence of your brand to generate connection and preference.
⦁ Through strategies you will generate an emotional connection between the consumer and your brand.
⦁ Transmit the personality of the brand through strategic messages placed in different places within the store such as: bags to carry, internal signage, walls, etc. so that the brand speaks to the target audience.
We must create a unique strategy aimed at making our brand excite too many that buyer wants to return to the store and live that experience again.
Before starting I would like to define “rebranding”. It can be a simple brand refresh or also a marketing strategy in which a new brand personality is created, from redefining a name, logo, concept or the combination of any of the previous elements, in order to develop a new concept of an already existing brand.
Marketing has evolved from being just a tool focused on selling products and has become in recent years a way to connect with consumers and create long-term relationships. Today, consumers establish how they want brands to connect with them. But how do we connect with this consumer who is increasingly being bombarded with information and has a harder time capturing their attention? This is only possible using digital marketing tools. Which basically is to take advantage of marketing strategies that connect the brand with the consumer in their day to day in the digital world.
Our modern World is completely saturated by products and services, each one bombarding the consumer with different messages. To stand out among competitors is a great achievement, and to hit the consumer at the bullseye is a great challenge. To accomplish this, we have to aim with great precision and target to hit in the perfect spot with our messages. That aim is given by the brand positioning strategy.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
