Guide to a successful marketing campaign

22 March, 2021 Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Our marketing strategy should definitely start by making a plan for a semester or a yearly basis.

First let's define our problem, what do we want to do? What objectives do we have to achieve in the established time frame? Your campaign must be strategically designed to impact your target group and solve your problem, which may be: sell more, introduce a new product or improve your branding.

Once you have defined it, you must ask yourself: to whom do we want to sell our product? you have to know who is buying, what they are like, what they like, what is their need? Many entrepreneurs make the mistake of thinking that the product is for themselves, be careful! This could be a mistake. In your planning period it is important to evaluate seasonal marketing.

What is seasonal marketing?

It is a promotional strategy for products or services at certain times of the year. Summer celebrations, Christmas, Black Friday, Valentine's Day, Mother's Day, back to school, etc; are unique opportunities for companies in different industries.

This type of marketing is a positive factor for companies, since this is when the consumer spends, buys and invests. These are opportunities that cannot be missed, as some decide to save to buy on holidays, vacations, etc.

If you are a small company, reading this article, you would probably tell me that you can only do digital marketing. Perfect! You can definitely do this type of marketing, no doubt with a little money you can do a lot.

Finally, I leave you a list of steps for you to apply:

Choose a relevant season for your audience
Analyze existing seasonal marketing campaigns
Organize a time schedule
Develop a message or promotion for each case.
Create an attractive, dynamic, fresh advertising concept that sells!
Check your outdoor or digital media according to your budget.
Analyze your campaign and review your results.

Remember that a successful marketing plan must bring you results! If you want us to be part of your marketing team, we will gladly listen to your problems and solve them. Go to www.pepper-design.net, call us at 2132-8888 or write us at 7851- 9009 and also to our social networks.

The importance of digital marketing for your brand

13 July, 2021 By Mg. Carmen Elena Salaverria, Marketing Strategy Director - Pepper Design & Branding. Master Business Administration - Pontifica Universidad Católica de Chile.

Marketing has evolved from being just a tool focused on selling products and has become in recent years a way to connect with consumers and create long-term relationships. Today, consumers establish how they want brands to connect with them. But how do we connect with this consumer who is increasingly being bombarded with information and has a harder time capturing their attention? This is only possible using digital marketing tools. Which basically is to take advantage of marketing strategies that connect the brand with the consumer in their day to day in the digital world.

It's time to reinvent your business

28 May, 2020 By MCI Lic. Alejandro Villalta. Chief Branding Officer-Co Founder de Pepper Design & Branding. Master en Comercio Exterior- Universidad Carlos III de Madrid.

The COVID-19 crisis has transformed the reality in which we lived, taking everyone by surprise and changing the way of selling, because the quarantine was not expected to last for so long. It is important to emphasize that the longer the isolation lasts, the greater the economic impact and above all, the change on the behavior of consumers towards brands. Many businesses have been affected by the decrease in their sales, the stop on their operations and even others have been forced to close permanently. Therefore, the importance of knowing how to reinvent your business; and that is precisely what we share with you in this article.

The importance of Digital Branding for the new reality

Foto blog patricia ticas %282%29 %281%29

09 September, 2020 By Mg. Patricia Ticas. Chief of Branding Operation-Co Founder of Pepper Design & Branding. Design applied to the company Master in Fepade / Mónica Herrera

Today we live with uncertainty, anguish, fear, but in the end, there is something we all have and that is, hope. Hope, that surely something better will come. Hope that if I am an entrepreneur that grows in the midst of a crisis; and I am selling, I will do well! Hope for work, hope for economic growth, hope that everything will end, etc.

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