The Pepper Challenge
With 27 years in the market, Park Avenue knows the needs of it and the evolution of it, reason why they decided to bet on a re-launch of the brand. The problem detected was that the brand did not say much about footwear fashion and was more focused on the variety of shoes. For this reason they set themselves the goal of reinventing themselves. This became a new challenge for Pepper Design & Branding as we had to transform Park Avenue into a clean and modern brand that would make the customer feel they could find something special.
Park Avenue es una cadena de tiendas independientes en el rubro de la moda en calzado donde se encuentran las mejores marcas internacionales y que definen tendencia en el mercado para damas y caballeros.
The Pepper Solution
Through a market analysis, the expert team in Branding created a new brand personality focused on the shoes fashion industry trends for men and women, and that it could reflect style.
To achieve the purpose, an easy-to-recognize icon was created using the initials P and A; making it simple to use and remember, creating a harmonious balance between classic and modern, elegant and simple.
Maintaining the concept of modern, tropical and clean; we created a minimalist concept that would allow the forefront of world trends. Likewise, a new slogan "Step into fashion" to imply that you can take a step towards fashion, without having to say that the store sells shoes.
This is how we managed to evolve the previous Park Avenue concept from a traditional model to a completely modern one that speaks for itself. At the same time more strength was gain and a enhance image with an advertising campaign and the re-launch of the brand. Also, a new store concept was created and the "Step into fashion" became a fashion icon in shoes apt to compete with international brands.
Client Phrase
The impact we have achieved on our customers is very favorable, now they are satisfied and have noticed the change, we have added sophistication to the brand. I had the right product but the image we were selling needed a little refresh. With the change of image we had an increase of 30% in sales in our first quarter. It really has been a radical change that was achieved thanks to Pepper Design and Branding.
Licda. Beatriz Campos, Park Avenue General Manager
Client: Almacenes Especiales
Brand: PARK AVEANUE
Branding Project:
Coex Café is the best known brand of the COEX group, which is dedicated to the preparation and export of roasted and ground coffee 100% Salvadoran. This coffee is consumed at a massive level, and is known to be a traditional coffee.
La Vaquita de Oriente is a company in the department of San Miguel, in eastern El Salvador, dedicated to producing dairy and nostalgic foods. Reason why, not only is it well known in its place of origin, but it is also well known among salvadorans living abroad. They have managed to make themselves known and position themselves outside the country as representatives of best quality salvadoran dairy products.
La Butcheria is the first butchery shop in El Salvador where you can find all types of Premium Beef cuts and CAB (Certified Angus Beef) perfect for every occasion, from daily meals to weekend barbecues with friends. We designed a modern logo using a solid and visible typography and an icon representing a beef´s head, which tells us about the meat´s origin. It communicates quality, experience and has an International look, since the shop sells imported cuts.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
