The Pepper Challenge
Give life to an online shopping site with an Amazon-style concept, in which you could buy all kinds of items at a regional level; Finding a name that was easy to remember and that anyone could identify with.
The image should be youthful and fun, but with enough seriousness to generate confidence in users, creating an attractive but functional logo.
The Pepper Solution
Choose a name easy to remember by people who buy online and represents the perfect choice “Mi Carretilla”, is the equivalent to the virtual site where the items that people select to buy are stored. It also gives a sense of ownership, “Mi Carretilla” creating a connection with customers, building trust and empathy with them.
A logo made up of the icon of a trolley was designed, such as the one used in a supermarket or online shopping sites. Using warm and vivid colors like yellow and orange to give you the fun and exciting feeling of online shopping; looking visually attractive to position yourself in the market.
We select a simple and rounded font, clear and easy to read. In addition we added the ".com" in gray to give the color balance and to show the technological aspect of a serious and reliable store on a digital level.
Client Phrase:
"We have had a very positive result"
Sandra Henríquez, Owner Mi Carretilla.
Client: Mi Carretilla
Brand: MI CARRETILLA
Services:
Carvajal is a multinational company that has several branches of business, where the production of plastic disposables stands out. Several of these brands are leaders in the market such as Dipsa, Termoform and Picnic; being Dipsa the most sold in El Salvador, followed by Termoform and Picnic. These have been the first "to go" in the market after its renovation.
Dodo Bows is a different brand with a social sense that arises from the story of Adriana María Villalta Ticas, who is detected on the third day of birth a congenital disease called Tetralogía de Fallot. Disease that is formed from the 8 weeks of gestation in the womb of the mother, it is unknown where it comes from and occurs in one of every 1,000 children.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
