Digital branding for times of crisis

01 May, 2020

Super Carnes is a new company which delivers meat and complementary products. It is a brand mainly characterized by its quality, hygiene and freshness, it is aimed at a massive market, since they have a great diversity of cuts, from the most popular to the special ones. Super Carnes has a variety meats, including: beef, chicken, pork. In addition they also offer accessories such as charcoal, condiments and drinks to accompany your meat.

It is a different brand of meat, starting with its name, which is a wordplay that expresses the quality of the products, followed by its different colors from what we are used to see in the meat sector since these stand out the cleanliness and quality that identifies them.

The Pepper Challenge

Originally, it was planned for Super Carnes to open stores in strategic areas of El Salvador´´ capital city; over time they could expand throughout the country. All the branding was ready for its launch and to start looking for places to open potential stores; however, due to the COVID - 19 crisis, plans had to be modified and a solution quickly found.

The Pepper Solution

In record time, the creative team of Pepper Design & Branding adapted the branding to digital platforms to deal with the crisis. Starting with the creation of a website and a digital strategy to offer online shopping and home delivery, this included creating a menu to spread it on these platforms and chats on mobile devices. Also, a digital launch campaign was carried out to introduce the service; and through inbound marketing techniques, it was possible to generate a large number of sales leads.

This has given remarkable results, since Super Carnes has quickly positioned itself as one of the first purchasing options for meat in San Salvador, this is because of its innovative concept; vacuum packed cuts of meat, that offer higher quality, hygiene, freshness and with a guarantee of a free delivery service for purchases over $ 35.00.

Client Phrase:

Thanks to Pepper Design & Branding´s concept, Super Carnes has created an innovative alternative for buying imported first quality meat products and a wide variety of cuts, which offers home delivery. Also, in just 15 days it managed to position itself in the consumer's mind as one of the best options for buying meat at home and in a month the investment was fully recovered.

Karla Chávez

Super Carnes Marketing Manager

Client: ALMA Group

Brand: Super Carnes

Branding Project: