Hospital de Diagnóstico
As a Marketing strategy for this campaign, this optimistic and hopeful concept was created, seeing this situation from a positive life perspective.
The Pepper Challenge
The mission was to create a brand in record time, so that it could enter supermarkets and that had a commercial enough image to be competitive at the point of sale, while they in turn industrialized their production process.
The Pepper Solution
Our brading team identified that a rebranding had to be done first, so for the logo, a friendly typeface with a yellow color was used to distinguish the brand. The calf was kept in the design because many people already recognized the brand with it. It represents the type of cattle they use to make their products. Likewise, a brand book was created in which packaging for their products were standardized, a website was created to activate online purchases, new uniforms were also designed and the interior design of the point of sale was renewed, using the new graphic line.
Client Phrase
Thanks to Pepper Design & Branding we are a stronger and more competitive brand. Our new branding has been very well accepted by customers, we can tell because even in the crisis that the country is going through we have remained afloat and home delivery service has grown 100%.
Melissa Espinal
General Manager, La Vaquita de Oriente
Client: Lácteos La Vaquita
Brand: La Vaquita de Oriente
Services:
- Brand Consulting
- Logo
- Institutional Graphic Line
- Advertising Graphic Line
- Packaging Design
- Web Look Design
- Interior design
- Brandbook
