The Pepper Challenge
The mission was to adjust the packaging design and create a graphic line attractive, and add campaign great enough to launch the brand into the beverage market as a new and unique product.
The Pepper Solution
Based on an analysis and research, Team Pepper created an innovative concept that would differentiate it from the rest of its competitors. The campaign phrase was "Enjoy without worrying", making a wordplay in spanish with "fruits" since its flavors are lemon and peach, and with "worrying" about the product itself. Achieving a position in the market and being recommended for diets by nutritionists, because it has no sugar or calories.
An add campaign was created with the colors of Agua Alpina that are blue white and light blue, but with more vibrant and modern tones, combined with green and yellow to give a sensation of freshness. The label was adjusted to launch it into the market.We decided to use caps of the same color of the fruits to have a better presence and later it was launched to the market.
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Client Phrase
"Thanks to Pepper Design & Branding, we have grown in the market and now iced tea is one of our star products.
Griselda Torres
Marketing Manager of Agua Alpina
Client: Alpine Water
Brand: Té Frío Alpina Sabores
Services:
La antigua imagen de CREDICAMPO tenía una imagen con elementos simples y literales. . A demás CREDICAMPO había evolucionado como marca junto al rubro financiero en El Salvador, por lo tanto necesitaba de la creación de un nuevo branding que reflejara su crecimiento, pero que conservara su esencia.
Top Golden Events is a staff management company that aims to understand the needs of its clients to organize successful events.
Alpina Water has more than 23 years of experience in the Salvadoran market, it’s a national recognized company in the field of manufacturing high quality bottled products. Standing out as one of the big companies of bottled water and healthy products for the entire family, launched this year their new product, cold tea without sugar. Designed to revolutionize the classic cold tea and give the market a new option for a healthy drink. Fresh and easy to share.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
