The Pepper Challenge
The mission was to adjust the packaging design and create a graphic line attractive, and add campaign great enough to launch the brand into the beverage market as a new and unique product.
The Pepper Solution
Based on an analysis and research, Team Pepper created an innovative concept that would differentiate it from the rest of its competitors. The campaign phrase was "Enjoy without worrying", making a wordplay in spanish with "fruits" since its flavors are lemon and peach, and with "worrying" about the product itself. Achieving a position in the market and being recommended for diets by nutritionists, because it has no sugar or calories.
An add campaign was created with the colors of Agua Alpina that are blue white and light blue, but with more vibrant and modern tones, combined with green and yellow to give a sensation of freshness. The label was adjusted to launch it into the market.We decided to use caps of the same color of the fruits to have a better presence and later it was launched to the market.
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Client Phrase
"Thanks to Pepper Design & Branding, we have grown in the market and now iced tea is one of our star products.
Griselda Torres
Marketing Manager of Agua Alpina
Client: Alpine Water
Brand: Té Frío Alpina Sabores
Services:
The El Salvador Stock Exchange sought to be a partner of Pepper in its rebranding project as it needed to project a more modern image, looking to the future and closer to all investors, regardless of the size of the investment.
As a Marketing strategy for this campaign, this optimistic and hopeful concept was created, seeing this situation from a positive life perspective.
KONCEPTO is a store that sells accessories and premium furniture to decorate home spaces. It provides the latest trends in its variety of furniture and decorative items chosen with the best of tastes.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
