Branding the magic of Fairies and Dragons
There are too many toys and toy stores in El Salvador, but finding toys that not only fulfilled the purpose of entertaining, but also educate and develop skills for kidswas not yet in the minds of parents.
The Pepper Challenge
In 2017, Saint Lucia reached out to our agency, Pepper Design & Branding, to carry out a ReBranding. Through an analysis of touch points, the creative team found the opportunity to develop a fresher and more modern advertising graphic and institutional line without losing the essence of it.
The Pepper Solution
To achieve our goal, a rebranding was made starting from the graphic line. The typography and the color palette were managed in a linear trend, achieving a completely innovative and aspirational concept for the brand. The success of Santa Lucia had a great impact on the acceptance of the target audience, greatly increasing its positioning and becoming a fashion store for everyone.
The Customer's Phrase
"I wanted to thank Pepper Design & Branding for supporting us in the image change of our company Santa Lucia Imports. After refreshing the brand and image, we opened 3 stores and had a 17% increase in our sales. Now the customers and visitors see Santa Lucia as a store that sells style and fashion. "
Verónica Bonilla, Almacenes Santa Lucía Owner
Client: Almacenes Santa Lucía
Brand: ALMACENES SANTA LUCÍA
ReBranding Project:
⦁ Sales Points Analysis
⦁ BrandBook
⦁ Publicity and institutional Graphic Line
⦁ Interior Design
⦁ Institutional graphic material
