The Pepper Challenge
The mission was to convey the whole concept of a different lifestyle in a branding that would be attractive to the target audience, from the name and slogan to the brand image.
The Pepper Solution
The Pepper team made an analysis to create the name and slogan "Un lugar incomparable”, which means “An incomparable place", and also designed a logo with green tones to simulate the treetops and making allusion to the green areas and open spaces that predominate in the place. Also, modern typography was used to complement the imagotype.
Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values.
Intech is a very innovative company focused in the architectural industry, they offer services with a twist of technology; for example, they do drafting for aqrquitects, contractors and disegners, who need an extra hand.
Escaparate, started as a entrepreneurship originated in San Miguel, El Salvador. This small store sells basic clothing items and accesories for daily use of women who search for a casual but trendy look.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
