As a Marketing strategy for this campaign, this concept was created in which it is emphasized that, although summer is fun and we share entertaining moments, we cannot ignore hydration, especially when we go on vacation in hot environments and we are going to be doing more physical activities.

This concept is a reminder to
ALWAYS HAVE FUN SAFELY

KEY VISUAL OF THE CAMPAIGN

SPECIFIC PIECES OF THE CAMPAIGN

POST

PALETTES

REAR OF BUS