The Challenge
When the concept was first created, it was made without much professional branding or marketing knowhow, reason why this brand had some weaknesses in concept and identity. The concept and instore branding had to be refreshed in order to build top of mind and strong character in the fashion sector.
The Pepper Solution
To start the creative process, our Pepper Team did a branding assessment session and a marketing research, both to create the new concept. After analyzing, we decided to keep the essence of the brand because it gave itself much strength, especially in the color pallet. After creating the new concept, the next step was designing the new graphic line of the brand. First, the typography was changed into a more friendly and minimalistic one to contrast with the black and white colors used for the Logo and Branding.
Once the new graphic line was created, stationery was designed: loyalty cards, packaging, and also the new web site. With all of this done in line with the new brand positioning and target identification, Escaparate has a new future now!
Thanks to the work done, now Escaparate is evolving to the online world through the development of a new website with an e-commerce platform that is under construction at the time.
Client Phrase
Now I feel secure to compete in the fashion market and keep selling my products; as well as pleasing my clients. Thanks to Pepper Design & Branding, our sales have increased and the possibility of opening new stores is now real.
Delmy Romero
Escaparate Owner
Services
Intech is a very innovative company focused in the architectural industry, they offer services with a twist of technology; for example, they do drafting for aqrquitects, contractors and disegners, who need an extra hand.
La Butcheria is the first butchery shop in El Salvador where you can find all types of Premium Beef cuts and CAB (Certified Angus Beef) perfect for every occasion, from daily meals to weekend barbecues with friends. We designed a modern logo using a solid and visible typography and an icon representing a beef´s head, which tells us about the meat´s origin. It communicates quality, experience and has an International look, since the shop sells imported cuts.
Robertoni is a brand dedicated to the production and distribution of food products with several years in the salvadoran market.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
