The Pepper Challenge
The mission was to create a chicken brand concept with that name so that it could be the best option among its competitors.Besides advising the owner in everything that involves opening a new franchise, we had to generate such an attractive concept, that would position it more in the local market.
The Pepper Solution
The Pepper team created a new concept of attractive brand, through an exhaustive analysis, which was key to redesign the brand completely, change the menus including the recipes and design the interior of the restaurants.. In addition, the logo was changed, which helped to create a graphic line with bright colors such as red and yellow to suit the personality of the brand. A slogan was created highlighting the special flavor of the product and taking into account the consumer's insights, resulting in “¡Que buen pollo”, that means "What a good chicken!
Client Phrase
"The re Branding that Pepper Design & Branding has created for our chain is so impressive that as businessmen we have decided to take it to new markets. Despite the pandemic we have maintained sales and are thinking of becoming a franchise to spread throughout the country.
Elmer Posadas
Owner of Guapollón
Client: Guapollón
Brand: Guapollón
Services:
Tulawyá is the first legal App in El Salvador commercialized in the App Store and Play Store, with the ability to carry out legal procedures in an easy and fast way. It is a simple way to allow legal processes to be carried out through smart devices. It was created with the purpose of bringing and facilitating these processes to the people who need it.
Data-Tata is a company that provides technological support, simplifying the understanding of information and technology (IT) services. This is done by speaking to clients in an understandable and non-technical way. Data-Tata is focused on generating solutions to technical and strategic problems for corporate and residential customers, it has several services divided into three areas, Home, business and IT projects.
Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
