The Pepper Challenge
The mission was to create a chicken brand concept with that name so that it could be the best option among its competitors.Besides advising the owner in everything that involves opening a new franchise, we had to generate such an attractive concept, that would position it more in the local market.
The Pepper Solution
The Pepper team created a new concept of attractive brand, through an exhaustive analysis, which was key to redesign the brand completely, change the menus including the recipes and design the interior of the restaurants.. In addition, the logo was changed, which helped to create a graphic line with bright colors such as red and yellow to suit the personality of the brand. A slogan was created highlighting the special flavor of the product and taking into account the consumer's insights, resulting in “¡Que buen pollo”, that means "What a good chicken!
Client Phrase
"The re Branding that Pepper Design & Branding has created for our chain is so impressive that as businessmen we have decided to take it to new markets. Despite the pandemic we have maintained sales and are thinking of becoming a franchise to spread throughout the country.
Elmer Posadas
Owner of Guapollón
Client: Guapollón
Brand: Guapollón
Services:
Data-Tata is a company that provides technological support, simplifying the understanding of information and technology (IT) services. This is done by speaking to clients in an understandable and non-technical way. Data-Tata is focused on generating solutions to technical and strategic problems for corporate and residential customers, it has several services divided into three areas, Home, business and IT projects.
La antigua imagen de CREDICAMPO tenía una imagen con elementos simples y literales. . A demás CREDICAMPO había evolucionado como marca junto al rubro financiero en El Salvador, por lo tanto necesitaba de la creación de un nuevo branding que reflejara su crecimiento, pero que conservara su esencia.
Coex Café is the best known brand of the COEX group, which is dedicated to the preparation and export of roasted and ground coffee 100% Salvadoran. This coffee is consumed at a massive level, and is known to be a traditional coffee.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
