Branding for a Basic Fashion Store
Escaparate, started as a entrepreneurship originated in San Miguel, El Salvador. This small store sells basic clothing items and accesories for daily use of women who search for a casual but trendy look.
The Pepper Challenge
The production of a new line of beds which would help expand the market and attract new customers. Our team of experts developed through a Market Research, the opportunity to give life to Premium beds brand, that was more competitive than other international products.
The Pepper Solution
In order for this brand to position itself, a Brand Personality and Naming was developed that started from the same Italian concept "Capri". Through an investigation and with the purpose of transmitting to the public that it was a bed of international character, with fine finishes and with the technology to provides real rest, the name of Scanzo was reached.
The logo was built under a minimalist trend. The typography and color palette were chosen in order to convey the quality, technology and style of this new premium brand, in this way attract more selective and modern market: younger people and mature people looking for something fine and more stylish.
The success of Scanzo was immediate, from the acceptance of the public to the large orders of the distribution networks, considerably increasing sales. Scanzo is now considered, by its position in the regional market, a leading brand in its category.
Client Phrase
"Pepper Design was a key component in the creation of the Scanzo bed line, capturing the needs of our target very well and transforming them into what is now a leading brand"
Ing. Arturo Zablah, Industrias Capri General Manager
Customer: Industrias Capri
Brand: Industrias Capri
Branding Project
- Brand Personality Analysis
- Naming
- Brandbook
- Brand Strategy
- Digital Strategy
