The Pepper Challenge
The production of a new line of beds which would help expand the market and attract new customers. Our team of experts developed through a Market Research, the opportunity to give life to Premium beds brand, that was more competitive than other international products.
The Pepper Solution
In order for this brand to position itself, a Brand Personality and Naming was developed that started from the same Italian concept "Capri". Through an investigation and with the purpose of transmitting to the public that it was a bed of international character, with fine finishes and with the technology to provides real rest, the name of Scanzo was reached.
The logo was built under a minimalist trend. The typography and color palette were chosen in order to convey the quality, technology and style of this new premium brand, in this way attract more selective and modern market: younger people and mature people looking for something fine and more stylish.
The success of Scanzo was immediate, from the acceptance of the public to the large orders of the distribution networks, considerably increasing sales. Scanzo is now considered, by its position in the regional market, a leading brand in its category.
Client Phrase
"Pepper Design was a key component in the creation of the Scanzo bed line, capturing the needs of our target very well and transforming them into what is now a leading brand"
Ing. Arturo Zablah, Industrias Capri General Manager
Customer: Industrias Capri
Brand: Industrias Capri
Branding Project
Librerías Josué was born in 1977 It’s a book store company focused in the religious literatura sale, the principal purpose is to be a pleca where people can find resourses for learn and grow in their christians values.
Monteverde is a brand of consumer products that are used to accompany or prepare meals. It takes great care of its quality and ensures its customers excellence in their products. Despite the years of being in the market, it was not recognized by its name, only as the green mark or crown; Its name was not clear, it was not big enough and the logo icons were not so specific for people he recognized and remembered.
Our Branding experts team revolutionized Santa Lucia’s image warehouses, with the aim of positioning it as a "Ready to wear" store in the fashion market. With a network of 24 stores nationwide, it has managed to enter the market through well-known brands at affordable prices. However, it had been placed in the mind of the consumer as a second-hand goods store, so the brand had to reinvent itself and offer a series of competitive advantages.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
