The Pepper Challenge
The production of a new line of beds which would help expand the market and attract new customers. Our team of experts developed through a Market Research, the opportunity to give life to Premium beds brand, that was more competitive than other international products.
The Pepper Solution
In order for this brand to position itself, a Brand Personality and Naming was developed that started from the same Italian concept "Capri". Through an investigation and with the purpose of transmitting to the public that it was a bed of international character, with fine finishes and with the technology to provides real rest, the name of Scanzo was reached.
The logo was built under a minimalist trend. The typography and color palette were chosen in order to convey the quality, technology and style of this new premium brand, in this way attract more selective and modern market: younger people and mature people looking for something fine and more stylish.
The success of Scanzo was immediate, from the acceptance of the public to the large orders of the distribution networks, considerably increasing sales. Scanzo is now considered, by its position in the regional market, a leading brand in its category.
Client Phrase
"Pepper Design was a key component in the creation of the Scanzo bed line, capturing the needs of our target very well and transforming them into what is now a leading brand"
Ing. Arturo Zablah, Industrias Capri General Manager
Customer: Industrias Capri
Brand: Industrias Capri
Branding Project
Vodka Troika is a national liquor brand that offers three varieties of vodka: Soft, dry and light. It is oriented to a young target who enjoys partying during the summer. The product sells very good in popular levels.
KONCEPTO is a store that sells accessories and premium furniture to decorate home spaces. It provides the latest trends in its variety of furniture and decorative items chosen with the best of tastes.
Petrov Titán is a Salvadoran vodka brand that was created to fulfill the needs of working, strong and active men. This target wants to drink good vodka as a prize for their daily effort and wants it to be affordable.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
