The Pepper Challenge
Intech is technically a new company in the architectural business line, reason why part of the challenge was to create a brand, that users could easily identify their and relate to. A multicultural brand had to be created because it had to be apllied in both countries, the US and El Slavador. It was a must that both cultures understood the company´s porpuse so that the brand could grow in the future, offering more services.
The Pepper Solution
To accomplish the challenge the project started with the design of the corporate branding, where minimalist but at the same time technological allusive typographies, were selected to create the logo. As we mentioned, this typographies were used to design the new logo. In this design what stands out is the letter “I” which we gave a 3-D effect similar to how the buildings look in the arquitectural drawings made in the Intech digital programs.
The idea was complemented with te use of colors. Blue, White and Yellow were applied to the new branding because they reflected security, reliability and innovation, which are part of the values of this brand. From all this work, the stationary, advertaising line and web design were created.
Last but no least, Pepper Design & Branding created the concept for the booth Intech had in a fair, which took place in Houston, Texas. The stand design was created along with all the promotional items that were going to be neccesary in order to attract potential clients, as well.
Client Phrase
“Thanks to the design Pepper Design & Branding developed for our brand and convention booth, now we have a solid and professional image than the rest of our competition. Now we have more clients and new projects”
Arq. Juan Avilés
Co-Founder
Client: Intech LLC
Brand: Intech
Services:
The El Salvador Stock Exchange sought to be a partner of Pepper in its rebranding project as it needed to project a more modern image, looking to the future and closer to all investors, regardless of the size of the investment.
LIV is a trendy lifestyle shop offering gifts and contemporary accessories wich selects and collects items from different corners of the world.
Agua Alpina, with more than 28 years in the Salvadoran market, is the number two bottled water brand in El Salvador. It has national coverage and it has internationals certifications, being a formal member of the IBWA and NSF.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
