The Pepper Challenge
Intech is technically a new company in the architectural business line, reason why part of the challenge was to create a brand, that users could easily identify their and relate to. A multicultural brand had to be created because it had to be apllied in both countries, the US and El Slavador. It was a must that both cultures understood the company´s porpuse so that the brand could grow in the future, offering more services.
The Pepper Solution
To accomplish the challenge the project started with the design of the corporate branding, where minimalist but at the same time technological allusive typographies, were selected to create the logo. As we mentioned, this typographies were used to design the new logo. In this design what stands out is the letter “I” which we gave a 3-D effect similar to how the buildings look in the arquitectural drawings made in the Intech digital programs.
The idea was complemented with te use of colors. Blue, White and Yellow were applied to the new branding because they reflected security, reliability and innovation, which are part of the values of this brand. From all this work, the stationary, advertaising line and web design were created.
Last but no least, Pepper Design & Branding created the concept for the booth Intech had in a fair, which took place in Houston, Texas. The stand design was created along with all the promotional items that were going to be neccesary in order to attract potential clients, as well.
Client Phrase
“Thanks to the design Pepper Design & Branding developed for our brand and convention booth, now we have a solid and professional image than the rest of our competition. Now we have more clients and new projects”
Arq. Juan Avilés
Co-Founder
Client: Intech LLC
Brand: Intech
Services:
Petrov Titán is a Salvadoran vodka brand that was created to fulfill the needs of working, strong and active men. This target wants to drink good vodka as a prize for their daily effort and wants it to be affordable.
Vocally it is a brand of singing and vocal technique classes and coaching. In this project, Pepper developed the naming process, its logo and graphic identity, as a final result we obtained a dynamic, inspiring and professional brand.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
