Branding
Lentexpress was born with a daring and innovative proposal in the market. Deliver quality lenses in 24 business hours. Thus, a minimalist and modern logo was developed that transmits dynamism and speed of delivery.
A clean and current graphic line was developed, whose color palette uses light blue to convey confidence, health, as well as a clear and transparent vision, and gray to convey seriousness and commitment.
The graphic line was adapted to different advertising materials, always trying to maintain a consistent brand image and highlighting the promise of value: delivery within 24 business hours.
Social Media
Adaptations were made to social media, ensuring that Lentexpress is perceived as a professional, expert, agile and reliable brand in all posts and publications.
Promotional Poster
Different seasonal campaigns have been developed for the brand, with promotions aimed at different targets, but always reinforcing the promise of delivering the glasses in 24 business hours.
BTL Media
Advertising on public roads has proven to be effective in publicizing the different promotions.
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Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
