The Challenge
We had to generate a creative and innovative branding concept for the new store that was about to enter the market, for it needed a unique identity to match the store, to impact and reach the target audience.
The Pepper Solution:
The process began with a branding assessment, to identify a key business model that should be highlighted to capture its essence and personality points, which we later gave guidelines for the ideal concept ideation. After having a very good concept allowed us to start creating a Brandbook, which led us to design an attractive graphic line subsequently applied in packaging items and shopping bags. LIV shop must give a good impression to its customers, so the interior design was conducted to connect with current trends and maintain unity with its concept and graphic line. We realized the project had been approached from a different perspective, because the final result was totally out of the ball park, very different from the common gift stores.
Client Phrase
Thanks to the work of Pepper Design + Branding in creating an innovative concept for the brand, we generated a great impact on the appreciation of my business it makes a big difference having a new look for my company. We have more customers and a bright future now.
Marìa De Los Angeles De Murray
Co-Owner LIV
Services
Branding Assessment
Naming
Brandbook
Interior Design
Online Advertising Graphics
Institutional Graphic Line
Packaging
Advertising Campaign
Web Design
Carvajal is a multinational company that has several branches of business, where the production of plastic disposables stands out. Several of these brands are leaders in the market such as Dipsa, Termoform and Picnic; being Dipsa the most sold in El Salvador, followed by Termoform and Picnic. These have been the first "to go" in the market after its renovation.
El Barrilito is a restaurant that opened in 1986 in the Eastern zone of El Salvador. From the beginning, it has been known to offer clients a happy environment perfect for having a good time with friends and family as well as a wide and unique gastronomic offer, with different dishes that have the characteristic flavors of the area.
Nize Store is a store that sells series and films collectible items, for their customers represent gifts "Out of series", different and spectacular that everyone wants.
Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
