A unique logo was designed that represents the essence of the place, its vegetation, waves and caves through fresh and calming colors. A stylized typography was used that at first glance shows exclusivity.
Paraíso Escondido is an exclusive private complex of villas, stranded on a mountain, located on the Pacific Ocean beaches of El Salvador. It is the perfect setting to enjoy, relax and get away from everyday life in an environment of unparalleled natural beauty. Our mission was to create a brand that would reinforce the exclusivity and privacy of the place.
Adaptations were designed to the different articles that are offered to the guest during their stay, seeking that the brand is present in every detail to live a unified branding experience.
The stationery of the Resort was designed, using the icon of the lion's hand leaf (Monstera deliciosa) in transparency, highlighting the natural environment that surrounds the place.
Several photo sessions were held that help sell the beauty of the place and tell the experience of being there. As a result, an exclusive and aspirational brand was built that is currently highly positioned in the minds of foreign consumers.
Part of the experience that is lived in the resort is to enjoy exquisite gastronomy. For this, a menu was designed with a clean and elegant graphic line, which highlights the appetizingness of the dishes and their unique flavor.
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Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
