Packaging design
Sello de Oro is a company with more than 50 years in
the market that has a wide
national recognition.
They are dedicated to the production and marketing of
chicken. Its best-selling product is fresh chicken
but they also have a line of products more
practice to prepare dishes in a few minutes.
The mission was to reposition the brand in the market, communicate its different benefits and the variety of products they have, as well as become the top of mind in the field for consumers.
The category of all packages was also redesigned, making them more visually attractive, and a new line of products was created, such as marinated fillets, Cordon blue, among others.
OOH Media
The Pepper team carried out a complete analysis to carry out a positioning advertising campaign that included a digital strategy, outdoor campaign through ATL and BTL.
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Avenida Miramundo y Calle Tacuba, Block B, No. 27, Bosques de Santa Elena II, Antiguo Cuscatlán.
